Giancarla Sambo

Giancarla’s media career began in New York at WSKQ-FM 97.9 (La Mega), where she advanced from production to on-air reporting, gaining experience in live broadcasts and multicultural programming. She also represented the Puerto Rican community as Miss Puerto Rico — National Puerto Rican Day Parade Queen in New York and later placed in the top 15 at the Miss Puerto Rico Universe preliminaries, honing her skills in public engagement and live events. These experiences shaped her executive perspective on media, talent, and audience strategy.

Giancarla has held senior leadership roles overseeing business and strategic initiatives at media organizations and global content platforms. Her work focuses on enabling growth while maintaining operational discipline and brand integrity.

She brings a collaborative, forward-looking approach that focuses on:

· Aligning commercial, editorial, and operational priorities

· Building infrastructure that supports scale and speed

· Mitigating legal and reputational risk in high-visibility environments

Her leadership enables organizations to navigate transformation, expansion, and complex productions with confidence.

Giancarla’s experience spans Spanish- and English-language television, streaming platforms, and large-scale cultural productions. She has supported major live events, sponsorship activations, and cross-jurisdictional initiatives, operating at the intersection of creative ambition, commercial pressure, and public scrutiny.

Earlier in her career, she led and scaled a nationally televised live-event media franchise as Executive Director and President of a U.S. territory operation within a national organization, overseeing talent, intellectual property, sponsorships, and broadcast partnerships across the U.S. and Puerto Rico. This operator perspective continues to shape her executive leadership style.

Throughout her career, Giancarla has advised on talent relationships, sponsorships, intellectual property, licensing, and distribution across complex media environments. She views legal leadership as an enabling function, anticipating risk early, supporting accountability, and building durable frameworks that enable organizations to move decisively while protecting long-term value.